In less than 5 minutes, a user can listen to LaVar Ball make his case as to why his son, Charlotte Hornets' superstar, LaMelo Ball, should win the NBA MVP, and why, according to ' Wayne Gretzky's 216-point-season is 'the most unbreakable record in sports.'' And then, with one tap, that same user can give their own take about whether Kobe, MJ, or LeBron is the greatest of all time. Just two days after releasing 3.0, Colorcast's community is already weighing in on the Hot Take prompts alongside celebrities and athletes like LaVar Ball, Myles Gaskin, Doug E.

Sunday's release of 'Colorcast 3.0' includes a featured titled 'Hot Takes,' a first-of-its kind audio exchange where users can create, share, and vote on short-form sports takes, in the form of 30 second to 3 minute sound-bites, on topics like: 'Is LeBron James the GOAT?' 'Who will win the NBA MVP?' 'Should the College Football Playoffs be expanded?' and more.Ĭolorcast Co-Founder and CTO, Luis Lafer-Sousa explained that Hot Takes were 'built in direct response to community excitement to extend sports conversations outside live events.' He noted that ' users wanted three things: (1) to consume audio content, not just during the game, but before and after the game, (2) to share controversial sports opinions, and (3) to join in on the social sports experience with limited preparation.' Colorcast 3.0 includes additional improvements such as a home screen overhaul, more user-friendly navigability, the ability to schedule casts, and major user profile upgrades to put content creators at the center of the platform.

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